Ameya
Maintenance Services
Transforming Spaces with Nature's Touch
.png){kind=small}
Brief Overview
Ameya Maintenance Services (AMS) has been a trusted name in horticulture and landscaping for over 25 years, primarily serving major institutions across Karnataka, India. With a strong foundation built on word-of-mouth referrals, AMS recognized the need to expand its reach and share its story with a broader audience. They approached me to design a comprehensive brand identity and develop a website to establish their online presence. The project encompassed logo design, website development, and additional branding elements.
Design Process
- Discovery Phase - I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations. I began by understanding AMS’s values, target audience, and business goals. This included in-depth discussions with the team to capture their vision and expectations.
- Research - Analyzed competitors and industry trends to create a modern yet timeless design that reflects AMS’s expertise in landscaping and horticulture.
- Wireframing & Prototyping - Drafted wireframes for the website and iterated on designs based on client feedback, ensuring alignment with their brand identity.
- Implementation - Developed the website using Webflow with a user-friendly interface, ensuring responsiveness across devices. Added features like project detail pages to showcase AMS’s work effectively.
Key Features
- User-Centric Design: The website prioritizes ease of navigation, with clearly defined sections for services, projects, and contact information.
- Project Detail Pages: Each project includes an overview, images, features, and scope, allowing visitors to explore AMS’s expertise.
- Responsive and SEO-Friendly: The site is optimized for all devices and search engines, enhancing accessibility and visibility.
- Contact Form: A streamlined form to facilitate inquiries and client connections.
also increasing aesthetic appeal
Scope
Logo Design Ideation Process
The logo was crafted to embody AMS’s core values of growth, care, and professionalism. The design process included:
- Exploring symbols associated with nature, growth, and sustainability.
- Combining these elements with clean, modern typography.
- Iterating on color palettes to reflect freshness and vitality, with shades of green and earth tones dominating the final design.
Final Designs
Theme
The overarching theme of the branding and website is "Cultivating Growth, Naturally." This aligns with AMS’s mission to enhance landscapes while promoting sustainable practices. The visual theme integrates natural elements like foliage patterns, earthy colors, and clean layouts to echo their work.
