Cultura Lens
Learn, Compete, Collect
What?
CulturaLens, the innovative app that revolutionizes the way you engage with art. Whether you're an art enthusiast, a seasoned collector, or simply curious about the world of creativity, CulturaLens is your all-in-one destination for learning, exploring, and collect art.
Why?
In today's fast-paced world, individuals often struggle to find a convenient platform to explore their passion for art, enroll in courses to enhance their skills, engage in friendly competitions with like-minded enthusiasts, and build their own collection of precious art pieces.
How?
- Creating a one stop shop for all things related to modern art, curation and collection.
- The app has a easy to use, intuitive navigation.
- This app enables users can easily look at their course progress, and explore various other courses on the go as well as buy amazing art pieces.
- Learn courses form seasoned artists with a portfolio of their work included for exploration.
Factors Considered
Target Audience
Art Lovers/ Enthusiasts amateur artists that what to engage in courses, between the age group 20 - 60 yrs
App Functionality
- can view seasoned artists and their portfolio to enroll in their courses.
- option for users to collect their own pieces of art, from different categories.
- option for users to compete and interact with fellow artists to improve their creative skills
User Flow
Deeper Dive into the Solution
The problem statement gave me clear roadmap of what I needed to build --- an intuitive navigation that allows users to switch between learning , competition & collecting art all in one go. The Login/Signup experience will also be simple and easy so that it creates a seamless journey for users and they can expect the other pages to work the same way . I have designed the screens with 2 views, View 1 will be for a new user. View 2 will be for a user that already has an account.
- The home page has options for users to easily navigate to either Learn/Compete/Collect.
- The primary navigation is a side navigation with all pages listed, it has a link to the Courses, Competition pages among others.
- Assuming your already a user and have an account. I have used a simple tab based top nav bar that allows to switch between all and my courses as a secondary nav, the side nav will still be the primary way to navigate through the app.
- You can easily favourite any courses that you wish to enroll in the future with a simple add to favs featutes.
- You can even collect your own art pieces, this page has clear card based categories for Impressionism, Pop Art, Abstract Art & Cubism
- You can get the entire details of any art piece you wish to collect along with details on how to take care of it.. you can expand on an image to see the full image for a better look of the art piece you wish to collect, if its a sculpture a 360 degree view is added in.
Booking a Course Flow
select a future date
for users to select from
Colors and Typography
Colors
The primary color is powder dusk blue(#2359A9) and secondary is Sunshine yellow(#FFD670) They form a classic complementary color pair. Blue gives a sense of calm and safety while the yellow adds fun and light to the designs. The two colors work harmoniously to create a beautiful blend that is soothing to the eye and at the same time fresh and fun just what the brand represents.
Typography
The font typeface used for designs is Source Sans Pro. It is a modern, quirky & fun font . It is well readable and legible, keeping in mind inclusivity for people. With a variety of weights that read easily at all sizes, Source Sans Pro provides clear headers as well as highly-readable body text.
High Fidelity Designs
Onboarding
Detail Screens
Key Take Aways
- Building a User Flow gave me a lot of idea into how the navigation could be easy and intuitive for users.
- It was difficult to anticipate the right user flow as I did not do extensive User research into similar apps out there.
- The app focuses on a target audience of 20 - 50 yrs which could be limiting to teens and users older in age.
